About Commonsent

Rigorous analysis. Practical delivery. Human agency.

Our mission is to make enterprise-grade intelligence useful to businesses and agencies that need senior analytical capability without building an enterprise-sized team.

Who we are

Senior-led analytics, built around outcomes

Commonsent Analytics is a senior-led, independent analytics practice, built on over thirty years of leadership-level experience in data and systems. You engage monthly or commission a single project, and you deal with senior people throughout, no account managers, no junior hand-offs, no bloated retainer.

Most companies sit on the same problem: they're spending real money on marketing and operations, but their data can't tell them what's actually working. The tools that promise answers assume a data team is there to run them. Often there isn't one. That gap is the entire reason this exists.

The aim is simple: give any team the measurement capability that large data organizations take for granted, without the headcount.

Commonsent is marketing measurement that connects spend to revenue. Independent analytics for brands, agencies, and in-house teams. We build the measurement, attribution, and reporting that turn marketing data into clear decisions.

If you run an agency or a lean marketing team, Commonsent can plug in as senior measurement capacity, white-label or direct, so you can take on the work without hiring for it.

How we work

You own everythingYour data, your warehouse, your dashboards. No lock-in, no hostage data.
Fixed scope, plain languageClear deliverables and a real conversation, never jargon as a sales tactic.
Senior throughoutYou work with experienced practitioners, not a sales team that hands you off to juniors.
Outcomes over dashboardsThe goal isn't prettier charts. It's decisions you can defend.

From expert practice to AI-native delivery.

We are evolving from an independent analytics practice into an AI-native analytics technology company. Expert services are the commercial foundation today; Commonsent Autonomous is in development.

Senior leadershipLeadership-level experience in data and systems informs both strategy and hands-on implementation.
Analytical rigorReproducible methods, documented assumptions, uncertainty, and independent checks make conclusions inspectable.
Customer ownershipClient-controlled data and portable analytical assets support continuity beyond any engagement.
Accountable automationAutomation handles appropriate routine work; people retain authority over consequential decisions.
In their words

People who’ve worked with our founder

Three decades of analytics leadership leaves a trail. These are public LinkedIn recommendations from managers, reports, and colleagues, unedited, attributable, verifiable.

A professional self-starter who can take vague direction and build valuable deliverables… owning the adoption and training of new tools and being a leader within our analytics team. I would recommend Ivan to anyone looking for a true data-professional.
Greg GarrisonSenior Leadership · Business Intelligence · Data StrategyManaged Ivan directly
His depth of knowledge and ability to navigate even the most complex challenges made him an invaluable leader. No matter what issue arose, Ivan always had a thoughtful, effective solution ready… I highly recommend him without hesitation.
Faisal AkhtarLead Business Analytics & Reporting Analyst, M&T BankReported to Ivan directly
Ivan knows data analytics and statistical modeling. An expert at proactively suggesting innovative approaches… he finds the gold in data and knows how to apply it to marketing. Very responsive and upfront when needed.
Linda LanghoffSenior Sales & Marketing ProfessionalWorked with Ivan on the same team
“A leader, problem solver, and innovator, an asset to any team.” Omar Salix, Ad Platforms, Disney Ads · ex-Google
“Superior analytical, communication and managerial skills.” John G. De Palm, Senior Director Customer Experience
Read all recommendations on LinkedIn →
Long-term research · Commonsent Lab

Beyond Analytics: The Commonsent Lab

Commonsent Analytics is the commercial starting point for a broader research vision.

Commonsent Lab investigates federated, participant-controlled AI agents capable of coordinating around individual and collective objectives while maintaining human agency, consent, transparency, and accountability.

The analytics platform can serve as a practical proving ground for agent-to-agent coordination and its potential efficiency benefits. The Lab's long-term research vision is distinct from our operational commercial services and the platform currently in development.

Explore Commonsent Lab →

Bring us a decision worth improving.

Book a discovery call →Explore engagement options →

One practice. A staged technology direction.

Commonsent Analytics · Available Today
Senior-led professional services, with white-label and co-branded delivery for marketing, media, creative, digital and public relations agencies.
Commonsent Signal · Working Pilot — Validation in Progress
Experimental public-conversation coordination intelligence. Inspect the pilot and its limitations →
Commonsent Autonomous · In Development
Planned owner-directed analytical agents, independent checks and human authorization. Explore the architecture →
Commonsent Coordinate · Future Research
Voluntary inter-business coordination under separate permissions and objective functions. Subject to development, validation and legal review. Explore the concept →