That's the job. Commonsent fixes the tracking that broke, untangles which marketing is actually working, and turns your data into decisions — so you can run the business instead of wrestling spreadsheets.
You don't need to know what "attribution" means to know something's off. Find the sentence that sounds like your week — it points to where we'd start.
Senior-led work, with an agentic stack where it helps and hands-on where it doesn't. Recurring engagements are fixed-scope and fractional, but if you'd rather commission a single project, that option is below too. Start anywhere; move up as you grow.
Not every problem needs a monthly engagement. Sometimes you need a specific question answered, a dataset cleaned up, a dashboard built, or a one-time analysis done right. Bring in a senior analyst on a scoped, fixed-fee project basis — human-led, delivered, done. No subscription, no lock-in.
Commonsent Analytics is a senior-led, fractional analytics practice — built on over thirty years of leadership-level experience in data and systems, paired with an agentic stack that speeds the work up where it helps and stays hands-on where it doesn't. You can engage monthly or commission a single project, and you deal with senior people throughout — no account managers, no junior hand-offs, no bloated retainer.
Most growing companies sit on the same problem: they're spending real money on marketing and operations, but their data can't tell them what's working. The tools that promise answers assume you have a data team to run them. Most don't. That gap is the entire reason this exists.
Analytics is the first piece of a larger project. Commonsent is a people-side coordination network: the conviction that ordinary people and smaller organizations deserve the same caliber of tooling — for decisions, leverage, and clarity — that scaled incumbents already have. Analytics is where that starts paying off today; Lab, Signal, and the Dev Platform are what comes next.
If you have an ops or data person who wants the real architecture, here's the shape of it. If you don't — ignore this section, that's what we're for.
Repair GA4 and move tracking server-side so data survives privacy and cookie changes.
A single warehouse (BigQuery) becomes the canonical source of truth — no more conflicting tools.
Connect spend to outcomes and run real experiments, so decisions rest on evidence, not vibes.
Optional agents can watch the data continuously and flag what changed — or keep it fully hands-on. Your call.
Engagements begin with a 45-minute discovery call. No pitch deck, no proposal before the conversation — just a plain talk about what's broken.
Analytics is live today. These are next. Flag your interest in the form above and we'll bring you in as each one opens.
Writing and research on the AI transition, coordination infrastructure, and market power — the thinking that keeps the practice at the frontier.
Get notified →A publishing and deliberation platform: source integrity, conflict-of-interest mapping, coordination-signal detection, and measured public reasoning.
Request early access →The developer layer beneath Commonsent — protocols and agentic infrastructure for a buyer-side, participant-owned coordination network.
Join the waitlist →